Art Director Dustin Black and writer John Neerland dreamed up this concept for the first-ever human flipbook. 150 T-shirts with iron-on stills were used to make a low-budget, but high reward :30 spot for Minneapolis based subshop Erbert & Gerbert’s. I edited this behind the scenes video.

Bets were on as to how many hits we would make in the first week. Well, let’s just say we doubled the highest estimate. This thing is unstoppable now. Blog-seeding at it’s best. CNN, VH1 Best Week Ever…what next?